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Meek Mill & Reform Alliance Amplify Inmate Voices

The Reform Alliance has used the voices of real prisoners in a powerful new campaign to raise awareness of the coronavirus risk to inmates living in communal conditions for the Reform Alliance.

“Answer Their Call” aims to sound the alarm that Covid-19 can “turn a prison sentence into a death sentence” for inmates who say they are unable to socially distance due to prison living conditions. The REFORM Alliance already aims to increase empathy for America’s 2.3 million incarcerated, but the pandemic adds urgency to that mission.

Meek Mill kicked off the campaign by dropping a hotline number (833-229-8300)on his social platforms on Tuesday May 5.  When people call the number they will hear a real recorded phone call with an inmate.

According to the Reform Alliance, a majority of coronavirus hotspots in the US have been linked to high rates of infection inside prisons–with up to 80% of prisoners testing positive in one institution.

The campaign will “hijack” people’s social feeds with the hashtag #AnswerTheirCall in order to generate empathy for prisoners in the U.S.–a majority of whom, the organization said, have been incarcerated for minor offenses.

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